A new era of neo-humanism is emerging after the COVID-19 crisis, as highlighted in the book. It emphasizes the need for humanity to come together and form a community of empathy in the new era of civilization and signals the beginning of the era of Homo Empathicus. The book not only explains the importance of empathy in corporate management, but also explores its role in persuasive marketing and diplomatic relations.

All aspects of corporate management, including the mission, entrepreneurship, corporate social responsibility, and innovation, are based on the relationship between companies and people, especially between entrepreneurs and employees. A strong bond between the two is essential, built on empathy.

An empathetic leadership style is crucial for success in the 21st century. Companies that are led by empathetic leaders create a better future for all, making employees happy, delighting customers, and creating value for society. Empathy should be an active part of corporate strategy, not just a mindset.

Authors: Ki-chan Kim, Lim Hong-jae, Paeng Kyung-in, Park Myeong-gil, Bae Jong-tae, Gong Jeong-ho

Publisher: Sisa Books

ISBN: 9791189970062 (1189970066)

Length: 264 pages